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‘Just give him the ball’: Vladimir Coufal reveals West Ham’s tactic of feeding Jarrod Bowen is paying dividends after he becomes first Hammer to hit double-digits for goals and assists in a Premier League season for 22 years

Vladimir Coufal has revealed West Ham's simple tactic to get the best out of star forward Jarrod Bowen: 'Just give him the ball.'

Bowen set up West Ham's first three goals in Sunday's 4-0 win at Norwich and in doing so took his number of assists this season to 10.

The 25-year-old is now the first Hammer since Paolo Di Canio 22 years ago to reach 10 goals and 10 assists in a Premier League season.

Jarrod Bowen (right) assisted three of West Ham's four goals in Sunday's 4-0 win at Norwich

'Jarrod's been playing well since last season,' said right-back Coufal.

'I'm happy for him and I enjoy playing alongside him.