Norwich City's upcoming pre-season friendlies against Atalanta and Toulouse will kickstart Aviva's campaign to bring 10,000 people in Norwich together to tackle loneliness.
As research shows that 46% of people in Norwich suffer from loneliness or know someone who has, Aviva has brought on board City legend Jeremy Goss to be its ‘Friendliest Friendlies’ ambassador.
For the Canaries' pre-season games against Atalanta and Toulouse, Aviva has given away 500 pairs of tickets to competition winners who nominated someone who might be feeling lonely and wouldn’t normally get to go to a game.
As ambassador, Jeremy Goss will meet the winners at Aviva’s specially created sharing pod outside Carrow Road.