By Joe Dean
BBC Sport
Former Norwich City striker Grant Holt said he wanted to make sure Dereham Town were around "for a long time".
Holt, 42, is part of a consortium of local people which has formed a new strategic relationship with the club.
"We're doing it because this is a big part of the community. We want more kids through the door and set a longevity plan for them rather than a short-term goal," said Holt.
The club are hoping to use his knowledge and expertise to grow.
The Magpies are rebuilding after they were relegated to the ninth-tier of English football last season.