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The Spread

UMASS, light of my life, fire of my loins. My sin, my soul. U-MASS. The lips taking two steps to bleat out and hiss on the second syllable U MASS.
Imagine Orson Welles saying the word UMASS in the middle of a dyspeptic ad read for the university over the typical college commercial of eager kids staring at beakers through safety beakers, sketching things, and high-fiving the school mascot which in the case of UMASS is a guy with cartoon lockjaw in a tricorner hat who looks like Purdue Pete's cousin who drives a trans-am.

I don't know who the first person was to render a macot that

is a person into a plush cartoon nightmare person, but they
probably belong to an Ancient Society
Northwestern played UMASS in football and absolutely flattened them.