CEDAR FALLS, Iowa --- The madness of preseason college basketball returns to downtown Cedar Falls in September as UNI's Main Street Madness returns to the streets on Sept. 21.
The free event is a one-of-a-kind fan experience in downtown Cedar Falls and is sponsored by First Bank, with additional support from Pixel Labs and SnapSports of Western Wisconsin & Eastern Iowa.
In partnership with Community Main Street and River Place Plaza, all vehicular traffic will be restricted on State Street near River Place Plaza, allowing fans to freely walk to preview and interact with the 2023-24 UNI men's and women's basketball teams on a court in the middle of downtown Cedar Falls.