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NIU Athletics extends partnership with Adidas through June 2026

DeKALB—NIU Athletics has extended its partnership with athletic apparel provider Adidas through June 2026, with a three-year option that could extend the partnership through 2029.

The two parties announced the extension Friday in a joint news release. NIU Athletic Director Sean Fraizer said he’s happy to see the program’s relationship with Adidas continue.

“We are extremely excited to continue our long-standing relationship with Adidas and appreciate their reinvestment in furthering the NIU brand,” Frazier said in an NIU news release. “It was imperative that we found a partner that would provide our student-athletes, coaches and fan base with the best products and customer service available in the marketplace today.