As students start to arrive on UNC’s campus, the ones participating in sports are looking to take advantage of Name, Image, and Likeness opportunities for the second year. This week, UNC announced how they can help.
First, keep in mind that all of these NIL deals are supposed to be separate from the university. UNC, or any school, still can’t technically make a specific promise about pay-for-play. They can’t, per the NCAA, actually set up the deals, be directly involved in the process, and so forth. As we’ve quickly learned, the grey area about what constitutes “directly” is vast, and when a competitive advantage is involved, schools will try to use that grey area as much as possible.