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UNC ranked among college football's 25 biggest brands

Here are college football's top 25 programs in terms of brand recognition according to high school athletes: 14. North Carolina Tar Heels — At UNC basketball is king, Mack Brown and the Tar Heels have made an impact on the gridiron. Carolina Blue carries weight and the football program's switch to the Jumpman Brand is a major win among recruits. (247 Sports)

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