On Monday, Inside Carolina’s Sherrell McMillan reported that Carolina was going in the direction that football had, by hiring someone specifically for the handling of Name, Image, and Likeness. The new head of NIL will take those responsibilities out of the athletic department and basketball office, leaving them to be able to focus more on coaching and recruiting.
The man hired is T.J. Beisner, who is coming off being the right-hand man for John Calipari at Kentucky. While Beisner did more work directly for the team in terms of video work and coaching, he clearly brings a ton of hands-on experience with the efforts that Calipari and the Wildcats in this area, which will be invaluable in setting up current and future Tar Heels.