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UNC athletic alumni join to form licensing rights deal

We are all familiar at this point with the fact that NCAA athletes haven’t been able to benefit from their names being paired up with their colleges. What you may not have realized is that this hasn’t just been a rule while athletes are in college — their inability to profit from their college likenesses has extended to beyond their time in school.

Think about it: Even though they are no longer at Carolina and were/are professional athletes, have you ever been able to buy a Eric Montross, Hubert Davis, Tobin Heath, or Matt Harvey UNC jersey that specifically had their name and number on the back?