The NBA made Michael Jordan famous, but it was his sponsors that made him rich. Over nearly four decades, he’s earned $1.7 billion (pre-tax) off the court from brands like Nike, Coca-Cola, McDonald’s, Wheaties, Chevrolet and others, and he still pitches Nike, Hanes, Gatorade and Upper Deck. Nike built the Jordan Brand into a massive standalone business. (Forbes)
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