Like a good neighbor... State Farm is there!
With the ever-changing landscape of college athletics, universities around the country are able to benefit by premium sponsorship opportunities. By allowing a brand to showcase their logo in various places around campus, it helps provide the given school with funding that can be put back into their respective athletic programs.
Back in May, Rick Barakat, UNC's chief revenue officer, said they'd be adding field logos at Kenan Stadium, the home of the UNC football program. The university has also explored adding a corporate naming rights sponsor, but that is still a work in progress.