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Roy Williams calling a timeout? It’s for a good cause

Roy Williams would do just about anything to raise money to fight cancer, even appear in a commercial about calling timeout.

The North Carolina coach is participating in the Infiniti Coaches’ Charity Challenge and is featured in a commercial for the contest which will raise $100,000 for the winning coach’s charity of choice.

There’s a catch to the challenge. The tagline for the contest, run by ESPN and the National Association of Basketball Coaches, is “Timeouts can change games.”

Williams is hoping to raise money to fight cancer. His more appropriately named “Fastbreak Against Cancer” campaign has helped raise more than $2.