Back to the North Carolina Tar Heels Newsfeed

NIL era brings cautious optimism to college-town businesses

Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant on the main Franklin Street drag steps from the University of North Carolina. He is just being patient before jumping into a brave new world. Like other small business owners in college towns, Oliverio is sorting out what it means to strike an endorsement deal with athletes. (Associated Press) Ralph Baric, 3 Other UNC Researchers Chosen for National Academy of Sciences
Four UNC researchers, including leading coronavirus expert Ralph Baric, recently earned one of the most prestigious honors for scientists and engineers in the US.