Tyler Hansbrough was the biggest celebrity on the University of North Carolina campus for four years.
That's what happens when you are one of the best players in Tar Heel history from the moment you put on the jersey. From his first game (21 points against Gardner-Webb) to his last (18 points and seven rebounds in the national title win over Michigan State), Hansbrough was known in every arena, on every scouting report, in every basketball discussion everywhere in the United States of America.
Imagine the life you would have lived in Chapel Hill with that sort of fame.