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GoHeels Exclusive: Always Remembered

Ten years ago, inside Hackensack University Medical Center in New Jersey, Charlotte and Emmitt Ray said goodbye.

On March 23, 2007, their son Jason – a 21-year-old senior at North Carolina who spent three years performing as the Tar Heels' mascot, Rameses, at UNC sporting events – was hit by a car on the side of Route 4 in Fort Lee.

Jason had traveled with the men's basketball team to New Jersey for the NCAA Tournament. And just before a game against Southern California in the regional semifinals, he embarked on a trip to a nearby convenience store to buy a snack.