CHAPEL HILL, N.C. – "Good to Great" is a common phrase in athletics. It can be used as an individual motivator or as a team mindset. The phrase can speak to an individual or to an entire program. The phrase resonates with everyone involved, from the top to the bottom, down the line, everyone understands what the phrase boils down to: Raise the bar and set a new standard. Once a phrase like this is adopted by an individual or a team, it is said often, reflected on, re-emphasized and engrained into a team's culture…hopefully.
What if such a phrase isn't necessary?