CHAPEL HILL – The University of North Carolina football program recently launched its new branding initiative, Blueprint 919, to provide football student-athletes resources to understand and effectively navigate potential name, image and likeness opportunities that may arise in the future. To enhance this initiative, the program is excited to announce it is partnering with brand marketing consultant Jeremy Darlow to give student-athletes access to The DARLOW Rules, an online course dedicated to teaching college athletes how to develop and grow their personal brands.
"Personal branding is becoming a critical element of football programs around the country," said Carolina head coach Mack Brown.