CHAPEL HILL—Emphasizing its commitment to education, opportunities, choices and commercial activity for student-athletes, Carolina Athletics has established LAUNCH, a comprehensive Name, Image and Likeness program that will teach Tar Heels how to elevate their platform and provide tools to enhance their personal brand.
LAUNCH will provide expert education and resources related to digital branding, financial planning, effective networking and more as part of new and expanded partnerships with Altius Sports Partners, COMPASS and INFLCR. This is in addition to the Carolina Leadership Academy, which has provided career and leadership programming to Carolina student-athletes for 17 years.