The Caleb Wilson hype is very much real.
North Carolina's Caleb Wilson, a projected 2026 NBA draft lottery pick, has signed a multiyear, multimillion-dollar shoe endorsement deal with New Balance, sources tell ESPN.
— Shams Charania (@ShamsCharania) August 18, 2025
A projected 2026 NBA Draft lottery pick, the incoming freshman five-star forward has landed a massive NIL endorsement deal with New Balance. According to ESPN's Shams Charania, the deal is expected to be a multiyear, multimillion-dollar shoe deal for the Atlanta, Georgia native.
Wilson has earned the reputation as one of the top players that the Class of 2025 has to offer, as he's set to begin his college basketball career at North Carolina.