We all know how things went at the beginning of the month as Bill Belichick tried to go out and promote his new book. If, somehow, you don’t: it was an unmitigated disaster, one that has gone so far to be the subject of multiple articles, and now even has Pablo Torre out and about discussing his 60 Minutes-style podcast breaking down his relationship.
Clearly, Belichick needed to change the narrative.
Things started with the hiring of Brandon Fabor by UNC—not Belichick. Reporting was already leaking out that Fabor was being considered to fill the role that up until this point had basically been filed by Jordon Hudson.