They say there’s no such thing as bad publicity, but Bill Belichick is currently testing that axiom.
The fallout from a bad CBS News Sunday Morning interview last week spiraled for the UNC football coach last week. From local voices to national talk shows, the last thing people were talking about was the book that Belichick was on the show to promote. Instead, people continued to talk about him, and his current relationship, and how he seems to be trying to dance around the details of it.
Perhaps the apex was when it was given the full Saturday Night Live treatment this past weekend in the most visible skit—the cold open.