As the NIL space—or rather, the pay-for-play-disguised-as-NIL space—has quickly evolved in a short amount of time, booster collectives have become a preferred method for many donors to get involved.
These collectives have wasted no time throwing around a lot of money at big-time high school and transfer prospects, making a total mockery of the whole pretense that NIL wasn’t pay-for-play. Of course it’s pay-for-play. It was always going to be. (And that’s fine.)
Now the NCAA would like to force these collectives to pump the brakes, as they are totally and completely embarrassing the NCAA by reminding everyone how completely it failed to prepare for this moment.