This stuff right here? This is the stuff. [breathes in deep] Man I love living in this state. This is a stupid, petty, useless, and hysterical waste of time and money that involves UNC, NC State, and the NC Department of Transportation. It’s not weird to write that sentence; it is not at all weird to me, as a North Carolinian, that I just wrote that sentence.
If you aren’t familiar with this story, here is the essence: UNC won a national title in basketball in 2017, and then decided to pay for eight highway signs commemorating this accomplishment, all of which were theoretically intended to establish North Carolina as a state that’s done stuff to people arriving within its borders.