The world was paying attention when #11 seed NC State defeated #4 seed Duke in the Elite Eight. To be specific, 15.1 million viewers tuned in, making it the most watched Elite Eight game in 5 years.
The game that sent the Wolfpack to the Final Four was the most watched telecast on Easter on any network in 11 years.
That’s more viewers than all but 5 college football games last season.
In the realm of recruiting, whether it is the high school ranks, or the Transfer Portal, this type of visibility is priceless.