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College Football’s (Continued) Student Attendance Problem

College football attendance — specifically, student attendance — has been on the decline, and even hit a 14-year low in 2014 (for background, click here).

Previous studies suggested a major factor was poor cell service inside stadiums (the age old debate: if they couldn’t post it to Instagram, were they really there?). But new studies suggest it may be much simpler — problems we’ve already been correcting at Carter-Finley.

The most powerful people in college football are desperate to figure out what the millennials on their campuses actually want.

They thought they knew.