College Football’s (Continued) Student Attendance Problem

College football attendance — specifically, student attendance — has been on the decline, and even hit a 14-year low in 2014 (for background, click here).

Previous studies suggested a major factor was poor cell service inside stadiums (the age old debate: if they couldn’t post it to Instagram, were they really there?). But new studies suggest it may be much simpler — problems we’ve already been correcting at Carter-Finley.

The most powerful people in college football are desperate to figure out what the millennials on their campuses actually want.

They thought they knew. To stop the puzzling decline of student attendance at football games, schools across the country have taken numerous steps…