ZestFinance is a company that uses artificial intelligence (AI) to revolutionize credit underwriting. The company was founded in 2009 by Douglas Merrill, a former Google executive, with the goal of making fair and transparent credit decisions accessible to everyone.
Traditionally, credit underwriting has been a process that relies heavily on credit scores. However, credit scores can be flawed and often do not provide a complete picture of a person’s creditworthiness. This is where ZestFinance comes in.
ZestFinance uses AI to analyze thousands of data points to make credit decisions. This includes data such as income, employment history, and even social media activity.