None of this was planned. It just sort of happened, as bromances often do. Boston Bruins goaltenders Jeremy Swayman and Linus Ullmark would celebrate winning mini-games in practice by hugging it out. They never really talked about it because it just felt natural.
So imagine Swayman's surprise when he won last season's Bruins opener. He jokes how Ullmark "came in hot" and just hugged him. They viewed it as a special moment and had no idea it would take on a life of its own.
Watching Swayman and Ullmark in their exaggerated hug has become an extremely familiar sight this season.