Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). With the rise of Artificial Intelligence (AI) and Machine Learning (ML), SEO has become more complex and sophisticated. AI and ML have revolutionized the way search engines rank websites and have changed the way SEO professionals approach their work.
AI and ML have made it possible for search engines to understand the context and intent behind search queries. This means that search engines can now provide more relevant and personalized results to users. For example, if a user searches for “best Italian restaurant,” the search engine can use AI and ML to understand that the user is looking for a restaurant that serves Italian cuisine and provide a list of relevant restaurants in the user’s area.