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'Secret Sauce': How Seattle is planning to create the perfect NHL franchise

SEATTLE -- The temporary offices for the NHL Seattle franchise are in a nondescript, tan two-story building on a residential street, two blocks from the arena. If visitors ring the doorbell, staffers must scurry from their seats to greet them. Receptionist? That's somewhere on the to-do list. Only 13 people work here now. So while the walls are filled with framed photos of outdoor hockey games, motivational posters such as Wayne Gretzky's "You miss 100 percent of the shots you never take" mantra and, yes, whiteboards scribbled with a few options for the eventual team nickname, there are rows of empty desks.