Emily Kaplan: One city makes the most sense: Seattle. Last week at a sports business conference in Toronto, Gary Bettman said the NHL wouldn't expand simply for the sake of being symmetrical. That's fine, but it's glaring that the NHL is at an uneven 31 teams with an imbalance in the West. Seattle fits snugly geographically -- and demographically -- in what the NHL would covet in its 32nd franchise. Advertisers love it when the league attracts young, tech-savvy fans; why not target that audience directly in a metropolitan area that is home to six Fortune 500 companies, including Amazon, Expedia, Microsoft, Nordstrom and Starbucks?
Seattle should be the NHL's next stop
