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It might seem you to definitely “investigation technology” try sexy as well as complicated otherwise overwhelming

I just read bull crap from the Dan Ariely (an extraordinary Data Researcher centering on behavioral organization and you may decision making but also a writer, a great TED talker, and you may a movie manufacturer!). “Larger information is such as for instance teenage intercourse: anyone talks about they, nobody extremely knows how to do so, group thinks everyone else is carrying it out, so men and women states they actually do they.”

Back in 2013, study science is actually st we ll a good spotty teen, therefore is the term “big study” individuals read a great deal more.