The authors chose this term because of the way users interact with the swipe has implications to their behavior. The feature allows for mediatization and depersonalization due to swipe pace. A user is only presented with images http://www.besthookupwebsites.org/cs/down-dating-recenze/ such that a deeper understanding of the other does not occur. It is noted that an algorithm dictates the swipe logic such that users are forced to have profile that can catch attention various ways, such as being humorous or witty. The lack of information promotes transcendence over being honest and faithful to oneself to be successful at the “game”.
In their article David and Cambre discuss how the swipe feature of Tinder leads to screened relations of intimacy
