The NHL All-Star Game exists for three audiences.
There are the fans in the city in which it's held, who fill seats in the arena and jam the convention center Fan Fest for a glimpse at the Selke Trophy; the sponsors, who fill suites in the arena and get that photo op with Adam Pelech they always wanted; and, most of all, the viewers tuning in around the world.
OK, make that four audiences, including me.
I love NHL All-Star Weekend. I say that without hesitation or the kind of inherent cynicism you might have expected from this columnist or anyone native to the great state of New Jersey.