Artificial intelligence (AI) is transforming the way luxury retailers interact with their customers. In the past, luxury retail was all about exclusivity and personalization. Customers would visit high-end stores and be greeted by knowledgeable sales associates who would help them find the perfect product. However, with the rise of e-commerce, luxury retailers are struggling to maintain the same level of personalized service online. This is where AI comes in.
AI is helping luxury retailers to provide a more personalized customer experience online. By analyzing customer data, AI algorithms can recommend products that are tailored to each individual customer’s preferences.