Artificial intelligence (AI) is revolutionizing the way digital advertising is being conducted. Programmatic advertising, which is the automated buying and selling of online advertising, has been on the rise in recent years. AI has made programmatic advertising even more efficient and effective. This article will explore how AI is changing the landscape of digital advertising.
Programmatic advertising has been growing in popularity due to its ability to target specific audiences and its cost-effectiveness. AI has made programmatic advertising even more efficient by using machine learning algorithms to analyze data and make decisions in real-time.