Google has long been the dominant player in the search engine market, but recent developments in artificial intelligence (AI) have threatened to disrupt its position. According to a report by The Information, Google is scrambling to update its search engine in order to keep up with the competition.
One of the key challenges that Google faces is the rise of AI-powered assistants like Amazon’s Alexa and Apple’s Siri. These assistants are becoming increasingly popular, and they are changing the way that people search for information online. Instead of typing in a query, users can simply ask their assistant a question, and the assistant will provide an answer.