Blue River Technology is a company that is revolutionizing the way agriculture is done. They are using artificial intelligence (AI) and computer vision to build smart farm machines that can identify and target individual plants, allowing farmers to reduce the amount of herbicides they use and increase their crop yields.
The company was founded in 2011 by Jorge Heraud and Lee Redden, who both have backgrounds in robotics and computer vision. They saw an opportunity to apply their expertise to the agricultural industry, which has traditionally been slow to adopt new technologies.