NY Times · Mar 10, 2016
Yahoo, NHL Enter Pact to Stream Four Live Games a Week
SAN FRANCISCO — Yahoo Inc has entered into a partnership to stream live National Hockey League broadcasts, part of its push to use sports to draw in millennial viewers and the advertisers who want to reach them.
Starting with Friday's match between the Philadelphia Flyers and the Tampa Bay Lightning, Yahoo will provide access to live games that are outside a viewer's home market, game highlights and additional content for free on the Yahoo Sports homepage and on Tumblr.
Yahoo will stream four NHL games per week. Financial terms of the deal were not disclosed.
Yahoo also has a separate deal with NBC Sports to stream two additional games per week.
