SAN JOSE — Strange night, the opening night of Super Bowl 50 week, at the home arena of the San Jose Sharks. It began with a cover band playing Neil Young’s “Keep on Rockin’ in the Free World” (and not particularly well) greeting the early arrivals, and then the Broncos’ stars walking across a faux Golden Gate Bridge near the top of the arena, taking more selfies than at a jam-packed Junior Prom, before descending to speak to the 2,500-plus media in the house.
Media Day has turned into Media Night. There is, after all, TV money to be made and more exposure on a dead TV sports night to be had, as if the Super Bowl really needed to get bigger.