LeBron James is one of the most recognizable athletes in the world, and the Los Angeles Lakers All-Star now wants to extend the same visibility to football players.
Launched under the guise of football players being seen as less than human because they are hidden beneath helmets, James has debuted "The Glass Helmet Project: They Will Be Seen" with UNINTERRUPTED:
“All these great athletes will be heard and will be seen.” @kingjames introduces the Glass Helmet project. ud83dudc40ud83cudfc8 Learn more: https://t.co/iRuKgyrlaq #MoreThanAFootballPlayer #MoreThanAnAthlete https://t.co/3TAhJWOPAz
In the trailer, which can be watched in full below, former NFL wide receiver Andrew Hawkins explained that he felt "trapped into that box that your identity is so tied to what you do on the football field.