Tom Brady's retirement announcement has led to a spike in demand for his memorabilia.
Speaking to TMZ Sports, PWCC Marketplace executive Jesse Craig said demand for Brady trading cards and collectibles has "risen substantially" in the hours after he made his announcement Wednesday.
"That data is going to support what will also be the consensus market perspective that his retirement will create an increase in demand for his collectible assets," Craig added.
PWCC Marketplace is one of the world's leading outlets for trading cards and collectibles.
One big item that is going to auction through PWCC is Brady's 2000 Bowman Chrome Refractor Rookie card that could sell for six figures.