The movie “Draft Day” did not electrify the critics or the box office when it came out in 2014. While praising its lead actor, Kevin Costner, A.O. Scott in The New York Times called it “a marshmallowy melodrama of masculinity in crisis.”
But over the years the film has built up a following, mostly of N.F.L. fans, who have caught it on DVD or airplanes. You can bet that during the draft on Thursday night there will be some “Draft Day” references on Twitter. And television channels often broadcast the film at this time of year.