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Superman and Sheriff Battle for League's Marketing Crown

Related Topics: Cam Newton, Peyton Manning, Superman

SAN FRANCISCO — Super Bowl 50 is primed for a symbolic passing of the torch from one generation to the next with Denver Broncos quarterback Peyton Manning ready to hand off the mantle of greatness to the Carolina Panthers' Cam Newton.

For most of his 18-year-career, Manning has been the National Football League's most bankable player, on and off the field.

A Hall of Fame resume that includes five most valuable player awards and a slew of significant quarterbacking records provide the statistical evidence that mark Manning out as one of gridiron's all-time greats.

Those numbers also form the foundation for a portfolio of endorsements that have made Manning the NFL's top product pitchman and the "Sheriff" has also become one of the United States' most popular athletes.