The Super Bowl was the most popular of the American sporting events long before prop bets became part of the normal conversation surrounding the big event.
Prop bets have only enhanced the Super Bowl's status as the king of all sporting events. Prop bets are offered throughout the NFL season, but they are overshadowed by the point spread and fantasy football on a normal Sunday in the fall. During the hype of Super Bowl week, prop bets are focus of television pregame shows, segments on sports radio and articles like this.
Hundreds of prop bets are available, and the "expert" handicapper in all of us can find something that piques the interest.