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Super Bowl Commercials 2020: Updated Ad Costs, Value and Leaks Info

Chris Carlson/Associated Press

The Super Bowl has become far more than just a football game; it's a staple of American culture.

From the nonstop media coverage to the halftime show as well as the notion that the Monday after the "Big Game" is one of the least productive work days, the Super Bowl has become a rather grandiose event.

One reason so many viewers tune in—sports fans or not—is to see the commercials.

Television advertisements are yet another defining characteristic of the Super Bowl because it's a chance for companies to showcase their product during one of the most-watched events of the year.