If the Super Bowl commercial extravaganza seems like an expensive endeavor for advertisers, well, it is.
Advertisers of all shapes and sizes do their best to gain some mindshare with big-game viewers annually, though this is the first year it sounds like the prices to actually get into this competitive venture have actually evened out.
According to Tanya Duaof Business Insider, a 30-second spot will run a company in the neighborhood of $5 million, which is the same price range advertisers had to dole out a year ago after years of upward climb.