Now is about the time the floodgates open when it comes to Super Bowl commercials.
With Super Bowl LIII between the Los Angeles Rams and New England Patriots set, the heavy hitters like Pepsi, Doritos and even major Hollywood notables have started revealing bits of detail—if not entire ads—for their big-game strategy.
As always, the commercials themselves are mind-blowing affairs from a financial sense, with Tanya Dua of Business Insider noting a 30-second spot this year costs more than $5 million.
With the spots coming at such a pricey cost, what's another expenditure on a preview for the ad itself?