Bleacher Report · Feb 4, 2017
Super Bowl Commercials 2017: Updated Ad Costs, Value and Leaks Info
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In 1967, the average cost of airing a commercial was $40,000 during Super Bowl I, according to Bradley Johnson of Ad Age. Adjusted for inflation, that figure is $287,433.53 in 2016, per the United States Department of Labor's inflation calculator.
These days, 30 seconds of televised advertisement space during the Super Bowl costs $5 million, according to Sapna Maheshwari of The New York Times, thanks in part to the meteoric rise of the NFL's popularity and increased audience for the Super Bowl (111.86 million watched Super Bowl 50, compared to 39.12 million for Super Bowl II, per Sports Media Watch).
