One perk of achieving a perfect 99 rating in the Madden video game series is free swag.
EA Sports shared an image of the cleats gifted to New England Patriots tight end Rob Gronkowski, Pittsburgh Steelers wide receiver Antonio Brown and Carolina Panthers linebacker Luke Kuechly for receiving the highest rating in "Madden NFL 19":
EA SPORTS Madden NFLGreatness comes to those who earn it. Welcome to the #99Club @USNikeFootball https://t.co/eeDe4TjFGL
Nike FootballThe Gronk way is the only way. Welcome @RobGronkowski to the @EAMaddenNFL #99Club.